Over the last few years, the asset management industry has undergone a host of changes, many due to the broad-reaching trend toward digital transformation. Despite these sweeping changes, for many fund managers, large and small, the idea of building a content-rich, client-facing website has been difficult toget their heads around. Instead, they have opted for a splash page, or bare-bones website with a link to a fund administrator’s portal to serve as their online window to the world.