Source: Retail News Asia

Impossible Foods: Impossible Foods launches burger blind-tasting test challenge

read the original version on: www.retailnews.asia Impossible Foods has launched "Bloody Delicious," a blind-tasting test to see if local foodies can tell the burger is made with plant-based Impossible alt-beef. According to the brand, the challenge comes after it sees Australians are rapidly turning away from red meat, with "meat reducer" appearing as the country's most popular diet last year and [...] The post Impossible Foods launches burger blind-tasting test challenge appeared first on Retail News Asia.

Read full article »
Est. Annual Revenue
$100-500M
Est. Employees
500-1.0K
Peter McGuinness's photo - CEO of Impossible Foods

CEO

Peter McGuinness

CEO Approval Rating

57/100

Read more