IMRB: Mobile gamers in India to reach 368 mn by 2022: MMA-Kantar IMRB-POKKT report

The Mobile Marketing Association (MMA), with Kantar IMRB, recently released a report titled ‘The Power of Mobile Gaming in India’, offering the latest data and insights on mobile gaming trends in the country. With India’s mobile app market growing at breakneck speed, mobile gaming platforms are increasingly commanding a substantial share of the advertising pie.