Press Release: IMRB : Kantar IMRB and PAYBACK Launch Shopper Barometer, A Study that Tracks Shopper Sentiment and its Impact on the Consumption Basket

Business Wire IndiaKey Highlights Lower middle social classes (SEC B/C) i.e. petty traders, small shop keepers etc. showing signs of financial distress Weakening of spend appetite in IT and Start-up hubs i.e. Delhi-NCR, Bengaluru, and Hyderabad while traditional manufacturing and trade hubs such as Mumbai and Chennai are more buoyant Eating Out resilient even among [...]The post Kantar IMRB and PAYBACK Launch Shopper Barometer, A Study that Tracks Shopper Sentiment and its Impact on the Consumption Basket appeared first on NewsPR.