Press Release: IMRB : Smartphone Engagement Continues to Grow, Rises 16 Percent over the Previous Quarter. Mobile Payments Gaining Traction

Business Wire IndiaThe latest Smartphones Usage and Behaviour report from Kantar IMRB and MMA shows that time-spent on smartphones jumped by 16% in the period Jan-March 2017 over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. The average time spent on smartphones daily is 37% higher than TV demonstrating that the engagement levels provided by smartphones remain unparalleled.