Insightpool: TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist outreach, social analytics and influencer management.