Integral Ad Science, the global media measurement and optimisation platform, announced the expansion of its partnership with Reddit, a community platform powered by conversation and authentic human connection. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS's Total Media Quality for Reddit. With IAS's [...] The post IAS expands partnership with Reddit to enhance measurement capabilities for global advertisers appeared first on MediaBrief.
IAS is a New York-based digital marketing platform that provides solutions such as ad placement analysis and contextual targeting for brands, businesses, and publishers.