Interbrand: Interbrand Hails Who Gives A Crap In Its Best Global Brands Report

Interbrand, publisher of the annual Best Global Brands report, has hailed Aussie loo roll brand Who Gives A Crap as a shining example of the value long-term brand building can have for a business. "Desire is the foundation of the model on which the luxury category is built. It helps explains how and why luxury [...]