Press Release: Interbrand : Interbrand invests in a forward-thinking global leader, demonstrating a renewed commitment to Economics Capability

Global brand consultancy, Interbrand is scaling its Economics capability, which helps brands seize marketplace opportunities by determining the risks, rewards and likely business impact of new ideas, by promoting ex-CEO, entrepreneur and thought-leader Greg Silverman to Global Director, Brand Economics.� Greg, who has worked with Interbrand throughout his distinguished career, is one of the architects of Interbrand's Brand Valuation Model. As an entrepreneur he developed and sold a soft...Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=313425