The multi-year partnership has redefined the Group's role in the competitive landscape and society at large, reshaping its corporate ambition and brand identity. Interbrand has supported the evolution of the brand from a product supplier to a unique project partner capable of developing and managing integrated, connected solutions for businesses, professionals, and end customers. As part of the strategic approach, new visual codes and a brand identity have been introduced, centered around...Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=330297
Interbrand is a New York-based brand consultancy that offers services such as brand strategy and experience design for industries including automotive and healthcare.