IHG: IHG Revamps Strategy for Upper&Midscale Hotel Brands in Greater China
IHG Hotels & Resorts disclosed a strategic overhaul of its four upper&midscale brands in Greater China: Atwell Suites, EVEN Hotels, Holiday Inn, and Holiday Inn Express. The move aims to optimize investment structures and refresh the brand image in response to the evolving hotel market in the region.
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IHG is an England-based multinational hospitality company that manages and franchises luxury hotels and resorts offering services such as lodging and event management.
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