Intermarketing: Intermarketing Agency continues growth after Teabag acquisition

Intermarketing Agency is continuing its growth by acquiring specialist digital agency Teabag in a buy-out from owners Liam Grogan, Stuart Baker and Adam Blain. The two Leeds-based agencies have a long established working relationship and the acquisition provides Intermarketing Agency with thirteen additional digital and motion experts to supplement its existing digital team and support the agency's focus on its digital capabilities as it moves forward.Commenting on the deal, Intermarketing Agency managing partner Jamie Allan said: "We've been working for a few years together across projects for our clients so the buy-out was a logical move and beneficial to all. Digital now impacts on nearly every campaign we run for our clients and this expansion has been a key part of our strategy."Fellow managing partner Steve Sowden added: "Earlier this year we appointed Karen Lewis as our head of digital, and now we're incredibly proud to bring Teabag into the business and excited for the future. We're delighted that Liam, Stuart, Adam and their team have all committed their futures to Intermarketing Agency, and that Karen will lead the team to ensure that we continue to deliver the best for our clients."Since their management buy-out of Intermarketing Agency three years ago Allan and Sowden have grown the business considerably, doubling the number of employees to almost 100, increasing the client base, moving to new premises and extending its product offering.Speaking of the deal Teabag founder Baker said: "It's eleven years since we founded Teabag and we're very proud of our success, our team, our clients and the work we have produced. We're excited to be joining Intermarketing Agency and taking this with us."