Internetstores: Germany's Biggest Webshop Goes Omni-Channel

ESSLINGEN, Germany - Internetstores GmbH, subsidiary of Signa Retail Group, has opened its first Fahrrad.de's brick & mortar store in Stuttgart. Fahrrad.de is Internetstores' webshop. Two other stores are to follow shortly in Berlin and Düsseldorf. The store openings are part of the earlier announced switch to an omni-channel strategy by Internetstores.