iPresent Blog Are Your Sales And Marketing Teams Aligned To Share A Common Goal?

Sales & Marketing teams are meant to be best friends. They’re both working towards the common goal of generating higher revenue for the company! But too often, they’re not as connected as they should be. Sadly, they run in silos, defeating the purpose for which they’ve both been created.  As per Hubspot’s 2018 Inbound Marketing report, 11% of respondents said their sales and marketing teams were ‘rarely aligned’. 9% of respondents didn’t know about alignment between the two teams, and 7% felt they were both misaligned.  There are heaps of reasons why this misalignment could occur, and clearly, there’s plenty of room for improvement in aligning sales and marketing teams. In this article, we’ll talk about how you can create this alignment for enhanced sales effectiveness. Let’s get into it!