iSpot.tv Blog iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers

For years, advertisers have struggled to identify a true connection point with how advertising and marketing dollars are spent with real-world business outcomes-like how a movie promo drove box office sales or a sales ad prompted in-store foot traffic. Building on last week's news that iSpot developed and launched Outcomes at Scale to help the... Read More