SEATTLE--(BUSINESS WIRE)--SMITH, an independent experiential commerce agency, is pleased to announce its latest creative collaboration project with It's Just Lunch (IJL), the world's largest personalized matchmaking service that provides an alternative to online dating. The new IJL website creative represents a new beginning for the storied brand. It not only embodies IJL's unique brand promise, but also positions the company squarely as the leader in personalized matchmaking. "Over the years,