itravel2000: First storefront for itravel2000, and it almost certainly won't be the last

When you have one of the best-known OTAs in Canada, what’s your next move for growth? In the case of itravel2000, you open a bricks-and-mortar storefront location. It may be a surprising turn of events, and yet when you look at today’s presence-is-everything approach to retail, it makes sense. You have to be where your customers are, and that means storefronts as well as online.