In late April, Apple celebrated the 13th anniversary of iTunes, which was introduced to the public during a historic product announcement by the late Steve Jobs in 2003.The iTunes Music Store arrived two years after the iPod, which became the default media player system for the Apple family of product. iTunes was not only the perfect complement to the iPod; it was also the most revolutionary record store of its time. To say that iTunes was a game changer would be an understatement; after all, iTunes drastically reduced piracy by offering music fans an optimal way to increase their personal collections.Thirteen years after its inauguration, iTunes has plenty of competition, but it has managed to retain significant market share by offering more than just music. With the advent of the iPhone, iTunes included the App Store to make it easier for owners of iOS devices to satisfy all their mobile and entertainment needs in one place.