Ixis Blog Why Content Migration Deserves Your Time & Attention

At least once in your career, you’ll be in charge of a website upgrade.  You’ll feel like an imposter. Faking it until you make it.  A new website brings better opportunities for you to engage with your audience and have meaningful conversations with them. How do you get your content working harder at drawing in more traffic to your website? It’s not a sprint that can be won in a flash.  It’s a marathon and requires extra preparation to get the best results. Fueling yourself with the right knowledge and understanding is the best way to prepare, in this blog we take a look at where to start!