J.W. Hulme: iMedia Brands Accelerates Growth Strategy with Two Interactive Acquisitions

MINNEAPOLIS, Nov. 26, 2019 (GLOBE NEWSWIRE) -- iMedia Brands, Inc. (NASDAQ:IMBI) today announced two important accretive acquisitions, Float Left Interactive and J.W. Hulme. Both accelerate the company's interactive media growth strategy and position it for growth in 2020.Float Left Interactive is a leading technology provider delivering OTT and TV-Everywhere solutions to media companies seeking to reach audiences through Roku, Apple TV, Amazon Fire, mobile devices and smart TVs. Founded in 2009 and launching hundreds of OTT apps to date, Float Left has become the industry leader, serving a portfolio of clients including NBC, Comcast, CBS and Fox.iMedia plans to utilize Float Left's talented team and proprietary technology platform to further grow its content delivery capabilities in OTT platforms while providing new revenue opportunities for Float Left's SaaS customers. This acquisition is important to iMedia's strategy to engage today's millennial, "cord-cutting" viewers within their own preferred interactive video platforms.Tim Peterman, iMedia CEO said: "Live streaming and OTT marketplaces are global interactive media opportunities and I can't think of anyone more qualified to lead our effort than Float Left's President Tom Schaeffer."Schaeffer commented: "Joining forces with the right partner is critical ...Full story available on Benzinga.com