Investment in data analytics and customer insights increased by 54% in 2024. Three out of five organisations are using data analytics to drive business innovation. The numbers are impressive. However, they fail to capture how many companies have yet to scale their data strategies across their operations.The post Data-Driven Transformation: Scaling Insights for Business Impact appeared first on Ipsos Jarmany.
Jarmany is an England-based data analytics platform that provides solutions such as attribution modeling and promotion management for sectors including E-commerce and finance.