Jarmany Blog Everything you Need to Know about Forecasting

A forecast is a prediction based on past and present data. Sometimes, they go spectacularly wrong, like the expected sales of New Coke in the 1980s, which Coca-Cola quickly pulled, returning to the classic formula within 79 days of the launch. Another example is Kodak’s failure to identify the massive growth of digital camera technology. The post Everything you Need to Know about Forecasting appeared first on Ipsos Jarmany.