Starting a blog with the term propensity modelling in the first sentence - or even in the title, for that matter -may not be great for engagement. It sounds rather statistical, right? Perhaps this article is for the data science folks? Wrong.The post Propensity Modelling - Why You Need It In Your Digital Lives appeared first on Ipsos Jarmany.
Jarmany is an England-based data analytics platform that provides solutions such as attribution modeling and promotion management for sectors including E-commerce and finance.