Jelli Blog If You Want to Reach Gen Z, Try Radio

The resurgence of audio has provided marketers with the perfect opportunity to easily connect with Gen Z. Not only are they constantly consuming content and information throughout the day on various platforms, but a lot of that is happening via the radio. Many people believe that young people no longer listen to the radio, but that's far from true. 55% of 13 - 24-year-olds in the US are reached by broadcast radio every day — that's even more than the reach of streaming!