LOS ANGELES, Aug. 16, 2017 -- Impact Health, a venture-backed startup leveraging big data, machine learning, predictive modeling and premium customer care to personalize healthcare for consumers, today announced it is now operating as JOANY. The name change comes on the heels of the company's $13 million Series A funding round, and better reflects its customer-centric focus and mission to make buying and using health insurance simple and transparent.The transition comes with a new website (www.Joany.com), company logo and multimedia advertising campaign carrying the theme "Everyone Deserves Healthcare."