Joyride Blog Why Isn't All Cold Brew True Cold Brew?

Cold Brew is relatively new on the market. Most people are still confusing it with their regular watery iced coffee. The beauty of cold brew is that it is (at least in Joyride terms) brewed cold, kept cold, and served cold. This doesn't exactly provide ideal parameters for shelf stable products, which are the norm in todays grocery stores. If you're looking to give cold brew a whirl, make sure you know what you're buying.