Jukebox.io Blog What Music Service is Right for You?

Music is essential to creating a welcoming and enjoyable customer experience within your business space. But with so many options available in this digital age, how can you decide which music solution fits your establishment the best? Before you can answer that question, you must identify some key elements-including your budget, your customer demographic, and your specific objectives in establishing your venue's sonic ambience.Today's digital music ecosystem is made up of a diverse range of solutions that can be broken down into four categories: personal interactive, personal non-interactive, venue-based non-interactive, and venue-based interactive. Each of these subsets includes technology brands that cater to different user needs and preferences.Personal interactive refers to applications that function well for personal use (such as a personal playlist to be played through ear-buds, or in private settings such as at home or in a car). These include Spotify, Apple Music, and Prime Music by Amazon-all of which may suffice for individual users' private use, but stop short in fully utilizing modern technology to cultivate an inviting, customer-friendly space. As new media becomes increasingly interactive, businesses are best served by software applications that invite and involve customer input. Personal interactive puts the burden of music management entirely on the admin or venue.Photo credit: Image CatalogPersonal non-interactive music solutions relieve the admin of the burden of constant input by automating the music selection based upon data submitted by the user. Applications like Pandora, iHeartRadio and Last.fm analyze user input (such as a song or artist) and build a playlist of similar content. Although this may be convenient for situations like gym workouts or casual office listening (since little involvement with the app is required) it is too unpredictable for a business space, not to mention that it also omits the customer involvement factor that many new music solutions for business are taking advantage of.Photo credit: istolethetvVenue-based non-interactive solutions like Custom Channels, Sirius XM and Audio Socket are 'hands off' enough in their functionality that they serve well venues that can often be busy and understaffed (like a bar during the weekend, or a very popular restaurant during rush times). The problem with them, however, is that, not only is the content being played not always fully licensed for use in a public space, they also (like personal non-interactive) fail to utilize modern digital technology's interactive capabilities-thus missing out on the chance to involve the customer, and thereby form a lasting bond with patrons.Photo credit: Alan LevineVenue-based interactive is the ideal solution for the modern business, as it uses modern technology's full potential to connect business with customer. Since it is venue-based, it is-by design-software whose sole purpose is to serve your business. However, venue-based interactive solutions like Rockbot and TouchTunes stop short in their limited selection and user-unfriendly interfaces.Photo credit: Chris BeckettThat's why the only venue-based interactive music solution for your business is Jukebox.io. The software features intuitive interface design on the business and customer sides, as well as a vast library of fully licensed content from leading music brands and artists-such as Warner Brothers, Universal, and a growing list of both indie and major label rosters. It is also free to setup, and offers a free 30-day trial in order to give you the chance to make sure it is right for you-which we're sure it will be!So download the Jukebox.io for business app today, and join the growing community of music lovers and tech trendsetters!