KANA Blog 10 Lessons Learned from Voice of the Customer Trenches: How to Design and Build a Great Survey

Surveys play a vital role in customer experience (CX) and are often referred to as the "backbone" of a successful program. While there are many ways to gather information from customers and consumers, surveys serve as a very important tool in collecting and managing feedback. As an experienced CX professional, I can tell you firsthand [...]The post 10 Lessons Learned from Voice of the Customer Trenches: How to Design and Build a Great Survey appeared first on Customer Experience Management Blog.