KANA Blog How to Design and Build a Great Survey: 10 Lessons Learned from Voice of the Customer Trenches

Never before has the voice of the customer been more important-and surveys are at the core of our feedback efforts. They provide a great opportunity to discover what our customers think of what we do-and what their expectations are. Surveys offer the facts on which we build our CX efforts. What we learn from our [...]The post How to Design and Build a Great Survey: 10 Lessons Learned from Voice of the Customer Trenches appeared first on Customer Experience Management Blog.