Kepler Group: Versuni Selects Kepler as Global Amazon Media Agency

NEW YORK, May 30, 2023 (GLOBE NEWSWIRE) -- Digital marketing services pioneer Kepler has been selected as the global Amazon marketing partner by Versuni - formerly known as Philips Domestic Appliances. The new partnership will see Kepler manage and administer media spending across Amazon's various channels, including sponsored listings, search ads and connected TV. Versuni is a global market leader in home appliances and their purpose is to turn houses into homes. The company's portfolio spans kitchen appliances, coffee, climate care, garment and floor care. Versuni has been in the midst of transforming its business to become e-commerce centric. As a result, retail media - which Insider Intelligence pegs as a $45 billion market in the US alone - is a crucial part of Versuni's media strategy. The company was seeking a partner that can take its execution to a new level. "In recent years, the investment in advertising on Amazon has experienced remarkable growth, evolving into a vital component not only in our media planning but also as a catalyst for substantial business outcomes," said ...Full story available on Benzinga.com