Keptify Blog Why automation and personalisation aren't two polar opposites

Striking the balance between personalising your products and services while ensuring that automation takes care of the traditional legwork seems to be tripping up quite a few e commerce businesses. And who can blame them? With a pageantry of "solutions" "tools" and "tricks" to reach "more customers" in more "meaningful ways", online business owners are [...]The post Why automation and personalisation aren't two polar opposites appeared first on Keptify.