Ketchum: American Egg Board's 'Meant to be Broken' Campaign Aims to Inspire Consumers to Rediscover Eggs

In partnership with leading communications consultancy Ketchum, the campaign marks a strategic shift for the egg industry designed to accelerate sustained demand for eggs targeting a growth audience whose needs and preferences are markedly different from those of their predecessors. ... Continue reading: American Egg Board's 'Meant to be Broken' Campaign Aims to Inspire Consumers to Rediscover Eggs.