Welcome programmes are normally the first email marketing touchpoint you will have with a customer. Welcome emails are a big opportunity. Each individual subscriber has shown interest in your brand and they want to know more. They've agreed to let you regularly contact them to see what you can offer them. The welcome email (or emails) builds the foundation for what's to come.
Kickdynamic is an England-based email marketing software that offers solutions including product recommendations and content automation for sectors such as retail and beauty.