Krux Digital: Salesforce opens up its second-party data marketplace

In October of last year, Salesforce acquired data management platform (DMP) Krux. Today, the marketing software giant announced the general availability of its Data Studio, a marketplace of B2C second-party data that is built on Krux's Link product. The Data Studio had previously been available only to subscribers of the Salesforce platform, but now anyone can pay the monthly subscription and make arrangements for participating brands' first-party data, which -- when bought, sold or t[...]