La Moda: Lamoda appoints Return for paid media push

Women's fashion and accessories brand Lamoda has chosen digital marketing agency Return to take charge of its paid media campaigns.The Manchester-based retailer sells a wide range of footwear, handbags, sunglasses, jewellery and accessories. Established in 2012, Lamoda originally traded via ASOS Marketplace before launching its own e-commerce site, originally focusing on backpacks and jewellery before expanding its its product range and increasing its focus on footwear.Discussing the appointment of Return, Jai Patel, director at Lamoda, explained: "Return's experience and success in our market segment, coupled with their dynamic and personal approach to each individual account made this a very easy decision."Lamoda is the latest women's brand to sign up with Return, joining a client roster that includes brands such as Skinnydip, Oh Polly and Joanie.