Lakme: Delhi HC orders Lakm to withdraw and modify ad amid SPF claims dispute with Honasa

The Delhi High Court on Thursday directed Hindustan Unilever Ltd (HUL) to take down a Lakmé advertisement within 24 hours, following a complaint by Honasa Consumer Ltd, the parent company of Mamaearth and The Derma Co. Honasa alleged that the advertisement, part of Lakmé's "SPF Lie Detector Test" campaign, misled consumers and closely resembled the [...]The post Delhi HC orders Lakmé to withdraw and modify ad amid SPF claims dispute with Honasa appeared first on MediaBrief.