Lane PR Blog A BLUEPRINT FOR CORPORATE REPUTATION

Warren Buffett famously said, "It takes 20 years to build a reputa­tion and five minutes to ruin it?" Who am I to disagree with Mr. Buffett? According to the Reputation Institute, in­tangible value-including corporate rep­utation-makes up 81 percent of market value. This means a one-point increase in reputation yields a 2.6 percent increase in market... MoreThe post A BLUEPRINT FOR CORPORATE REPUTATION appeared first on Lane.