Lane PR Blog Four ways CMOs can spark creativity among their teams

The chief marketing officer has traditionally led a company’s brand-building efforts. But has the CMO’s time come to an end? In its “Predictions 2020” report, Forrester highlights the changing purpose of the CMO and how priorities must evolve to keep the role relevant. For one thing, being a storyteller isn’t enough anymore. Now, the CMO... More The post Four ways CMOs can spark creativity among their teams appeared first on Lane.