Lasso: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement

The healthcare marketing and analytics leader expands their Measurement Suite to include unprecedented audience and campaign insights. Lasso, an IQVIA (IQV) business and provider of a leading healthcare marketing and analytics operating system, announced the integration of IQVIA's AIM XR (Audience Identity Manager XR) into their operating system, giving over 4,000 medical publishers access to [...] The post Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement appeared first on MarTech Series.