Lattice Engines Blog 5 Steps to Sales and Marketing Alignment for ABM Success

Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Read this story to learn the 5 key steps to sales and marketing alignment.