Leadbolt: Advertising platform Leadbolt integrates playable ads

Mobile advertising platform Leadbolt has added playable ads into its suite of tools. The in-app ads are available to both iOS and Android developers who are using Leadbolt's SDK. The company claims that playable ads on its platform have generated two times the click-through rates of its standard full-screen interstitial ads, and up to four times improvement in conversion rate. "Reducing pot...