LeadSift Blog Building Intent Into Your MarTech Tool to Add Customer Value

Why add intent data? In 2011 there were just 150 MarTech companies. Today there are over 8,000 companies competing for our attention. So how do you stand out in an ever-growing crowd? You innovate. You provide more value for your clients. Here's RevOptimal Founder, Will McCartney's take. "We define success as providing valuable solutions for [...]The post Building Intent Into Your MarTech Tool to Add Customer Value appeared first on LeadSift.