LEAF Commercial Capital Blog Selling Equipment to Uncertain Buyers

The uncertainty of an equipment buyer is something that every successful equipment salesperson must deal with. It goes with the territory—nobody ever suggested that being a salesperson was easy. Competitive pressure, solutions suitability, price, and buyer’s remorse top the list of the thousand or so things can derail an equipment transaction before it happens. The very act of selling is almost by definition an uncertain undertaking. The post Selling Equipment to Uncertain Buyers appeared first on LEAF Commercial Capital, Inc..