Leaf Blog Bushel's FarmLogs Improves Farmer UX with Leaf Integration

FarmLogs, a farm management software acquired by Bushel in 2021, has worked for more than 10 years building software tools to help farmers become more profitable. Their powerful platform gives farmers key operational information at their fingertips so they can make better business decisions. With FarmLogs, farmers can automatically calculate their cost of production, track their marketing position, and use clear, accessible data to grow their business. Dane Braun, Bushel's VP of Product, explained, "We help growers take field operational data and turn it into financial insights for their business, building up a Profit & Loss, making it really easy for farmers to understand the unit economics of their farm." Since its start, FarmLogs has understood farmers' key pain points: Farm management software was difficult to use and time-consuming to learn. They didn't want to be just another example of technology that made life more tedious or complicated for farmers. So, they focused on creating a simple, hassle-free user experience. "Even though farmers were making an effort to use software to help them make smarter decisions in their business, it was a frustrating experience. We set out to change that with FarmLogs software."- Brad Koch, FarmLogs Co-Founder