Lemonlight Blog How CTV Advertising Is Transforming Retail Media

Retail media has emerged as one of the fastest-growing segments in digital advertising. According to a November 2024 forecast by eMarketer, U.S. retail media ad spending is projected to increase by 88.5% from 2024 to 2028, reaching nearly $97.9 billion . Simultaneously, CTV advertising is experiencing significant growth. eMarketer also reports that CTV ad spending [...]The post How CTV Advertising Is Transforming Retail Media appeared first on Lemonlight.