Lev Blog Communities Over Content: The Importance of Community Engagement in Media

Not too long ago, to watch a movie, you went to a theater, bought a ticket and spent 90 minutes enjoying the brilliance of the Silver Screen. The technology needed to enable that experience, somewhat obscured, included the celluloid 35mm film, a projector and a screen (and of course, some popcorn!). As home viewing became more prevalent, VHS tapes, Blu-Ray discs, and televisions helped create a home entertainment experience. With the proliferation of streaming services, technology continues to play a role behind the scenes, shaping the experience for the viewer. These technologies represent a mix of new and evolving, including: Content. Of course we still need the wonderful movies and television shows, but consumers are frequently watching User Generated Content (UGC) as well. Distribution. Without an app, such as Netflix, Hulu, Disney+, or YouTube, you'll have a harder time finding content. Devices. Smart TV's, smart phones, and laptops provide the new Silver Screen for viewing. Infrastructure. Without Internet bandwidth, streaming could not happen. And did you know video streaming consumes 70% of internet traffic to mobile devices? As streaming makes content more readily available, in the home and on the move, we see different communities of viewers self-identify and engage [...]