Lever Interactive Blog Achievement Unlocked: Mastering the Art of In-Game Advertising

With over 3 billion gamers worldwide, it's hard for marketers to ignore the potential of video games as an advertising medium without missing out on a diverse, ever-expanding consumer demographic. Yet, to effectively tap into this potential, a strategic, data-driven approach is essential. In a previous article we discussed how programmatic ad campaigns can be [...]The post Achievement Unlocked: Mastering the Art of In-Game Advertising appeared first on Lever.