Lever Interactive Blog Beyond Billboards: How Digital Out-of-Home Continues to Innovate

Since as far back as the 1830s, billboards have been a foundational part of America's advertising landscape. Entrepreneur Jared Bell first began printing large-format circus posters along the streets of pre-Civil War New York to advertise the local Ringling Bros. circus, but almost 200 years later the humble billboard has been supplanted by a technology-forward [...]The post Beyond Billboards: How Digital Out-of-Home Continues to Innovate appeared first on Lever.