Lever Interactive Blog Navigating a Cookie-Less Future: Securely Leveraging First-Party Data

Time is ticking on Google Chrome's usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome's usage of 3rd party cookies. And, with alternatives like FLoC developed within their Privacy Sandbox, we've already discussed what these changes will mean for marketers and alternatives to using them for tracking [...]The post Navigating a Cookie-Less Future: Securely Leveraging First-Party Data appeared first on Lever Interactive.