Liaison Blog Make agility core to your Digital Transformation initiative

By Pratik Parikh, Director of Product Marketing A few years ago, I was at a conference listening to a presentation by a marketing director of a large tech vendor. He discussed how they ran their marketing operations and, being closely involved in our own marketing activities, most of the topics he covered sounded very familiar - like being data driven, basing budgeting decisions on campaign level ROI, constantly optimizing activities based on timely performance metrics, and measuring content performance by asset to track how different messages appeal to different segments among the target audience. However, he also brought up an ...The post Make agility core to your Digital Transformation initiative appeared first on OpenText Liaison.